ABOUT

Every company needs a story. Why are you in business, what is your purpose, how do you help customers? My purpose is to help business leaders and entrepreneurs tell their stories.

Clear. Concise. Compelling. I believe every business needs that, but even the most passionate business leaders can struggle to translate their vision into the right words. My superpower is making your value proposition — no matter how complex — relatable and easy to understand.

With 20+ years of experience in marketing, sales, and customer success leadership roles in corporate America, I am more than a typical copywriter. I bring a strategic perspective to every project to quickly understand your customers’ needs and help you find innovative ways to connect with them.

Whether you need to define your messaging strategy or are short on resources for an upcoming campaign, I have the experience to help.

What am I doing when I’m not writing? Going on road trips, hiking in national parks, enjoying anything outdoors, hanging with my son, and watching Duke basketball (undergrad) or Michigan football (MBA). And yes, I will still work with Carolina and Ohio State fans. A good rivalry pushes all of us to do great things!